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Troy Noticeable performance improvement with the new Firefox 3.5 over 3.0 and IE8. 2 days ago
 
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Troy On The Web

Troy Sabin

Founder & CEO

mediassembly

Dallas, TX

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About Troy Sabin

I’m the Founder & CEO of Mediassembly, an Internet startup that provides software as a service (SaaS) to help marketers inspire and amplify word of mouth through social media.

I’ve spent 15 years as an Internet strategist, software architect, and development leader specializing in interactive marketing and social media. For the greater part of my career I have worked with large interactive marketing agencies, including US Web (formerly Ensemble Systems, later marchFIRST) and Razorfish (owned by Microsoft), building high profile solutions for marketing, e-commerce, and Internet-based businesses. With these agencies, I’ve had opportunity to work with great clients like Microsoft, Dell, JC Penney, Southwest Airlines, Texas Instruments and many others. I’ve also had the great fortune to work with some amazing business strategy, marketing, creative, and technology professionals.

I founded Mediassembly after leading the strategy and development of Microsoft’s community marketing platform for Windows and Windows Live. Mediassembly helps marketers assemble brand advocate communities that span all social media. We believe keeping advocates engaged and active through their existing social networks and communities will maximize word of mouth reach and influence. Mediassembly makes that possible.

hometown

Dallas/Ft. Worth

relationship status

Married

interests

Family, Friends, Internet Software, Interactive Marketing, Social Media, and nearly All Things Digital

Troy Sabin's Contact Info
work email

work im

troy@troysabin.com (MSN)

TroySabin (Yahoo)

JTroySabin (AOL)

troy.sabin (GTalk)

work mobile

214-566-3554

work phone

214-566-3554

website

http://mediassembly.com

View allTroy Sabin's Public Pulse Stream

Troy Sabin shared a blog entry on Google Reader 12 hours ago

As Brands Continue to ‘Pollinate’ the Social Web, Expect Corporate Websites to Aggregate

Brands are pollinating the social web with easy-to-share features like Sharethis. As conversations splinter across the web, ...

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Troy Sabin Noticeable performance improvement with the new Firefox 3.5 over 3.0 and IE8. 2 days ago via Facebook

Troy Sabin Smash Mouth and fireworks in the park. Great show! Loved the new songs from their upcoming album. Jun 27, 2009 via Facebook

Troy Sabin Smash Mouth and fireworks in the park. Great show! Loved the new songs from their upcoming album. Jun 27, 2009 via Twitter

Troy Sabin shared a blog entry on Google Reader Jun 26, 2009

Online Community - 25 Motivations and Incentives For Getting Involved

The reasons that online communities fail can be chalked up to a number of factors, but by and large, it's not sub-par ...

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Troy Sabin The initial Google Apps Sync for Outlook had some calendar sync issues, but a new version is out that works great: http://bit.ly/siVTb. Jun 25, 2009 via Facebook

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Troy Sabin's Professional Experience
Founder & CEO
2008 - Present
Mediassembly provides Internet software as a service (SaaS) to help marketers inspire and amplify word of mouth through social media. With the growth, popularity, and pervasiveness of social media, consumers have more trusted sources for information to support purchase decisions – their extended social networks and other vocal consumers. To reach modern consumers, marketers must inject their brands into social media conversations by inspiring and empowering happy and loyal customers to become vocal advocates and active brand ambassadors. Mediassembly provides tools to help marketers assemble, motivate, and amplify brand advocate communities that span all social media. Keeping advocates engaged and active through their existing social networks and communities will maximize word of mouth reach and influence.
Senior Technical Architect
2005 - 2008
Responsible for Business Development, Solution Strategy, Technical Architecture & Design, Technical Team Leadership, and Project Management. Clients included Microsoft, Dell, Southwest Airlines, Mannatech.
Chief Architect, Director of R&D
2003 - 2005
Chief Architect
2002 - 2003
VP, Chief Architect, South-Central Region
1996 - 2001
Freelance Software Developer
1995 - 1996
Systems Analyst & Developer
1993 - 1995
Systems Analyst & Administrator
1991 - 1993
Troy Sabin's Education
 
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